3 Characteristics of a Successful Startup

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Dozens of startup companies are launched every day. Only a small percentage of these businesses are successful in the long run because many of them lack a stable foundation. If you want to give your company its best chance of success, make sure it has these three characteristics.


Good communication is essential for any type of business. Not only do you need to communicate well with your customers, but you also need to share information among employees so everyone is on the same page. A lack of communication is a hindrance to any business but it can be especially devastating for a startup. All of your employees must be on the same page, so it is vital to come up with a method of sharing important information with everyone in the company, whether you use project management software or emails to communicate. Make communication a key value and see how it benefits your business.


Customers want to know they can access your company whenever they have a question, comment or complaint about products or services. You may not be able to answer the phone 24/7  while your business is growing, but if you can assure your clients that their comments have been logged, they are more likely to remain loyal customers. A voicemail service is a great investment. Search for a “voicemail service near me” to find one that meets your needs and can give your clients 24/7 access to your business.


Your company won’t grow if you don’t have a vision for how you want it to look. As the CEO, you should have a vision of what you want your company to be and a well-written business plan to help you get there. A long-term vision is best as it provides a pathway to growth. For example, opening a company with a vision of creating an app is a worthy endeavor but it has no real purpose. Developing interventional apps to benefit children with special needs is a much more specific vision and allows you to identify goals to help turn your dream into a reality.

The right amount of hard work, dedication and preparation can give your business a stable foundation so it has a better chance of succeeding long-term. Take the time to ensure your company has these three characteristics so it can grow to its full potential and find its niche in the market.

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